Following County Commissioner Nida Allam's groundbreaking campaign for US Congress, she came to Express Lane Strategies for a website revamp ahead of running for reelection to the Durham County Board of Commissioners. We wanted to radically re-imagine the design her existing site to better match her new brand identity, while still honoring the pieces that had sparked a movement of young people in the Fourth District a year earlier.

Taking our cues from the funky, retro design of Nida's new logo, we incorporated organic, curved forms into the design, reinforcing the vibrant energy and magnetic personality that everyone who knows Nida knows her for. We wanted her website to immediately communicate to visitors that this isn't your average, run-of-the-mill politician out of central casting: Nida is shaking things up and doing things differently.

In terms of layout, we felt it was important to open the site with a strong header area, including Nida's lead capture form. Her mailing list has been a huge part of her ability to successfully raise funds, and it was important to both us and Nida that her website work for her to convert visitors into leads. The rest of the website makes it clear who Nida is, what she stands for, and includes links to relevant news articles that highlight how present she's been in her community, both before, during, and after her Congressional race.

Like all of our websites, Nida Allam's site is developed on our easy-to-use XPSLane visual builder, helping ensure that it's a simple process for stakeholders on her campaign to keep information up-to-date as needed. Our digital team also regularly manages security and maintenance updates, ensuring that her site is up-to-date and freeing up her and her campaign team to spend less time worrying about technology headaches and more time focusing on their campaign.