Unseating an incumbent party chair is no easy feat—and when 25-year-old Anderson Clayton came to us to do her mail for the NCDP Chair’s race, we couldn’t have been more excited by the challenge of convincing the State Executive Committee that she was the right person for the job. Her mail needed to communicate her big ideas and her fresh energy while also showing that she was serious, experienced, and responsible, and this large, folded mail piece helped her do just that. Helping to shock the political establishment with an upset victory of 272-223 is just in a day’s work here at Express Lane Strategies.